Summer Collection
The GET LOST story
Get Lost began as a book then evolved into what you see today—an apparel brand and blog dedicated to inspiring adventure and defending wild places.
EXPLORE
Our goal is to celebrate the outdoors and pay tribute to the wild places where so many meaningful adventures happen.
INSPIRE
We believe in a simple message--a life lived outdoors is a life lived well. It's how we were raised. It's an idea worth sharing. It's the message in the book that launched our brand.
PROTECT
Wild places, more than ever, need protection. This is why it makes sense to us to donate a percentage of our profits to organizations that share our mission.
"We must teach ourselves, actively remind ourselves, what being wild means. We must make room for it and invite it back."
Awaken the Bear, Ch. 1
"Wild places render the present recognizable, remind us of a shared history between ourselves and tree and stone."
Awaken the Bear, ch. 1
"What happens to the human mind when its primary input arrives via binary code and electroluminescent screens? What happens when virtual reality becomes a surrogate for actual experience?"
Awaken the Bear, Ch. 3
"Two days on the shore of a mountain lake graces a person with a rarified silence. Mountain silence is a reminder, by contrast, of how full of noise the modern world has become."
Awaken the Bear, Ch. 5
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