The GET LOST story

Get Lost began as a book then evolved into what you see today—an apparel brand and blog dedicated to inspiring adventure and defending wild places.


Our goal is to celebrate the outdoors and pay tribute to the wild places where so many meaningful adventures happen. 

The Adventure-Driven Life by Brian Meier


We believe in a simple message--a life lived outdoors is a life lived well. It's how we were raised. It's an idea worth sharing. It's the message in the book that launched our brand.


Wild places, more than ever, need protection. This is why it makes sense to us to donate a percentage of our profits to organizations that share our mission.

Awaken the Bear

Read the book that inspired our brand

Learn More

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